Quiet Launch Emails

QUIET LAUNCH
Four emails. Send one a day. Replace the brackets. Cut any sentence you would not say to a person you like.

EMAIL 1 — YOU'RE IN
Subject: It's here, and it is small on purpose
Preview: [Product] is a [format], not a course.

Body:
You asked to hear when [product] was ready. It is.

It is a [format] about [result]. It takes [time] to use. It does not include a community, a call, or twelve modules.

If you want it: [link] · [price]
If you don't, stay anyway. I'll write when I have something else worth your time.

— [name]

EMAIL 2 — WHY THIS
Subject: The messy version
Preview: I made this after [specific failure].

Body:
Last [month], I [specific failure in one sentence]. The advice online was to build a bigger system. I made a smaller one instead.

[Product] is that smaller thing: [one sentence on what they do with it].

The people it is not for: anyone who wants to be managed, motivated, or amazed.

Link if you want it: [link]

EMAIL 3 — PROOF
Subject: What changed after
Preview: Three ordinary results. No income screenshots.

Body:
Three notes from people who used [product], with permission, trimmed:

1. [Result + how long it took]
2. [Result + what they stopped doing]
3. [Result + a detail only a user would say]

If your life does not resemble theirs, it may not be yours. If it does: [link]

EMAIL 4 — LAST NOTE
Subject: I'll stop mentioning it
Preview: After today it just lives on the shelf.

Body:
This is the last email about [product]. It will stay on the shelf at [price]. I'm not raising the price at midnight and I'm not adding bonuses.

If it's useful, get it today or on a random Thursday. Both are fine.
[link]

Tomorrow I'll write about something else.

P.S. If you already bought it, the file is yours. Reply if a line is confusing. I read those.